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Introduction to the Study 1. Background of the study The global business environment has its own characteristics which consist of controllable and uncontrollable factors. Most business organizations work hard to identify business opportunities as well as business threats so that they can handle unforeseen developments. Internal environmental factors are controllable and are usually regarded as strengths and weaknesses of an organization. Since the internal factors are the elements within the organization itself, the organization can take care of these factors internally. This includes management, employees, organizational structure, innovations, operations, infrastructure, organizational culture, etc. As these are internal to the organization, the organization has control over these factors

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