Overview
Effective Writing Skills for Public Relations is a valuable reference source on the basis of style and presentation with helpful hints on making the best use of written communication. It advises on how to write concisely using jargon-free language whilst avoiding overused words and phrases. There is guidance on policing house style with emphasis on consistency and advice on punctuation, headlines and captions. As well as this there are tips on what makes a good press release and how to use effective design and layout to produce easy to read text. Readers will also find help on public speaking, pronunciation and the standard writing skills needed in the office. This fourth edition includes new sections on website content and design, legal issues in websites and emails, what journalists look for in company websites, meeting the needs of your target audience, controlling and getting the best out of emails, writing and designing ezines, setting up online media centres and comparing Video News Releases with B-rolls of roughly edited footage. Standard proof correction marks are included together with a glossary of terms.This is an essential hands-on practical guide for anyone earning a living through the written or spoken word.
Full Product Details
Author: John Foster
Publisher: Kogan Page Ltd
Imprint: Kogan Page Ltd
Edition: 4th Revised edition
Dimensions:
Width: 15.70cm
, Height: 1.60cm
, Length: 23.40cm
Weight: 0.439kg
ISBN: 9780749451097
ISBN 10: 0749451092
Pages: 288
Publication Date: 03 June 2008
Audience:
College/higher education
,
Professional and scholarly
,
Professional and scholarly
,
Tertiary & Higher Education
,
Professional & Vocational
Replaced By: 9780749465438
Format: Paperback
Publisher's Status: Out of Print
Availability: In Print
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.
Reviews
"""Will provide the budding or established PRO with an opportunity to gain a broader understanding of how good PR is created. For those new to PR it emphasises that writing is an invaluable part of the job."" PR Week ""A 'How To' guide that gives a solid grounding in the writing requirements of the PR business. It covers a lot of ground in a complex but rewarding subject."" Writing Magazine ""By award-winning British author John Foster...an invaluable guide for anyone wanting to impress their clients."" Negros Daily Bulletin, Philippines ""A practical guide to improving your copywriting, from PR professionals to anyone wanting to impress their clients."" Commerce & Industry ""A sound and comprehensive manual which includes a range of material which exists nowhere else in one volume."" Printing World"
Will provide the budding or established PRO with an opportunity to gain a broader understanding of how good PR is created. For those new to PR it emphasises that writing is an invaluable part of the job. PR Week A 'How To' guide that gives a solid grounding in the writing requirements of the PR business. It covers a lot of ground in a complex but rewarding subject. Writing Magazine By award-winning British author John Foster...an invaluable guide for anyone wanting to impress their clients. Negros Daily Bulletin, Philippines A practical guide to improving your copywriting, from PR professionals to anyone wanting to impress their clients. Commerce & Industry A sound and comprehensive manual which includes a range of material which exists nowhere else in one volume. Printing World
will provide the budding or established pro with an opportunity to gain a broader understanding of how good pr is created. for those new to pr it emphasises that writing is an invaluable part of the job. pr week a 'how to' guide that gives a solid grounding in the writing requirements of the pr business. it covers a lot of ground in a complex but rewarding subject. writing magazine by award-winning british author john foster...an invaluable guide for anyone wanting to impress their clients. negros daily bulletin, philippines a practical guide to improving your copywriting, from pr professionals to anyone wanting to impress their clients. commerce & industry a sound and comprehensive manual which includes a range of material which exists nowhere else in one volume. printing world
Author Information
John Foster has a background in journalism and has held senior public relations posts with Pira International and the Institute of Practitioners in Advertising. He has written, edited and produced printwork ranging from house journals and books, to posters and brochures, plus speeches and presentations. A Fellow of the Chartered Institute of Public Relations, he was awarded the Institute's Stephen Tallents Medal in 2003 for 'his contribution and commitment to the effective use of the written word'.
