Effective Web Presence Solutions for Small Businesses: Strategies for Successful Implementation
Author:   Stephen Burgess (Victoria University, Australia MRC Biostatistics Unit, Cambridge, UK MRC Biostatistics Unit, Cambridge, UK MRC Biostatistics Unit, Cambridge, UK MRC Biostatistics Unit, Cambridge, UK) ,  Carmine Sellitto (Victoria University, Australia) ,  Stergios Karanasios ,  Stan Karanasios (Leeds University Business School, AIMTech Research Group, UK)
Publisher:   Information Science Reference
ISBN:  

9781281943323


Pages:   326
Publication Date:   24 March 2009
Format:   Electronic book text
Availability:   Available To Order   Availability explained
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Effective Web Presence Solutions for Small Businesses: Strategies for Successful Implementation


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Overview

Over the past several years, a great deal of research has been devoted to the use of information technology by small businesses. One technological tool now used to boost company success is Web presence enhancement in alignment with business strategy. Effective Web Presence Solutions for Small Businesses: Strategies for Successful Implementation is the first book to provide small businesses with a holistic approach to implementing their Web presence through identification of Web site content that matches their business strategy. A valuable read for small business owners as well as academicians and researchers, this book connects the various issues involved in the planning and execution of successful Web sites for small businesses.

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Author:   Stephen Burgess (Victoria University, Australia MRC Biostatistics Unit, Cambridge, UK MRC Biostatistics Unit, Cambridge, UK MRC Biostatistics Unit, Cambridge, UK MRC Biostatistics Unit, Cambridge, UK) ,  Carmine Sellitto (Victoria University, Australia) ,  Stergios Karanasios ,  Stan Karanasios (Leeds University Business School, AIMTech Research Group, UK)
Publisher:   Information Science Reference
Imprint:   Information Science Reference
ISBN:  

9781281943323


ISBN 10:   1281943320
Pages:   326
Publication Date:   24 March 2009
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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