Overview

Persuasion is a method of communication that aims to influence the attitudes, beliefs, or behaviors of others. In the context of sales, persuasion typically takes place when a sales rep is trying to convince a prospect that their product or service is the best solution for their problem. This book includes: - The real techniques to close the sale every time (without using magic wands) - The 4 most common objections you'll receive and how to reply in the right way - What makes people buy and how to leverage this knowledge to sell more - 4 ways to craft your sales presentations so that people want to buy from you - How to set and reach your sales goals using a powerful planning method - Why if you want to sell effectively you shouldn't be selling (and what you should be doing instead) - The #1 framework to handle customer's objections and reply effectively - An example of a highly effective sales script (from the first contact to after the sale) - 7 principles of persuasion you can use to craft a great sales pitch and close the deal - Why Closing the sale isn't the end of the sales process (many people don't know this) - A step-by-step method to build sales scripts that work

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