Effective Review and Approval of Digital Promotional Tactics
Author:   Dale Cooke
Publisher:   Food and Drug Law Institute
Edition:   2nd ed.
ISBN:  

9781935065852


Pages:   236
Publication Date:   25 September 2017
Format:   Paperback
Availability:   Available To Order   Availability explained
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Effective Review and Approval of Digital Promotional Tactics


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Overview

Manufacturers of drugs and medical devices regularly deploy digital tactics to communicate to their markets. However, promotional review committees, marketers, medical and regulatory personnel, and their attorney advisors must navigate the pitfalls of messaging in this heavily regulated space. This book addresses the complexities of reviewing digital tactics to ensure their compliance with FDA regulations and offers practical insight for effective promotion and review strategies.

Full Product Details

Author:   Dale Cooke
Publisher:   Food and Drug Law Institute
Imprint:   Food and Drug Law Institute
Edition:   2nd ed.
Dimensions:   Width: 21.60cm , Height: 1.30cm , Length: 27.90cm
Weight:   0.558kg
ISBN:  

9781935065852


ISBN 10:   1935065858
Pages:   236
Publication Date:   25 September 2017
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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