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Excerpt from Effective Radio Speaking Times have changed. Announcers today can introduce Speakers as if they are really wanted and actually welcome. Big names and special topics have their drawing power. But the public has not changed so much as the times. It is still allergic to speakers. It does not protest so vigorously as in the early days Of radio because it has more stations to find refuge in. Speakers are still mostly pleasing them selves instead of audiences. Yet there are speakers who do hold attention. They have life, color, and a trained skill in making their subjects interesting to listeners. They have something to say and know how to say it. They are radio personalities who always have an audience. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.

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9781528304122

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