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9780750652681

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As anyone who has attended one of her courses will know, Cathy Ace has an inimitably friendly, enthusiastic and involving presentation style. These characteristics shine through in this book, which opens with a comprehensive hand-holding guide to understanding exactly what constitutes e-business, followed by an outline of key planning questions and a focus on the elementals of marketing. Ace summarises the business of communicating in an assured, concise way on what could be an inconclusive, sprawling subject. It is complemented by a website which contains examples of campaigns, visual images and regularly updated material. For managers unfamiliar with e-commerce, this is a good starting point to learn about the virtual dos and don'ts of e-marketing. Mark Stuart in 'Marketing Business'

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