Overview

Full Product Details

Author:   Michael Bland ,  Alison Theaker ,  David Wragg
Publisher:   Kogan Page Ltd
Imprint:   Kogan Page Ltd
Edition:   3rd Revised edition
Dimensions:   Width: 15.60cm , Height: 0.90cm , Length: 23.40cm
Weight:   0.252kg
ISBN:  

9780749443801

ISBN 10:   0749443804
Pages:   160
Publication Date:   03 June 2005
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Out of Print
Availability:   In Print  
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

Table of Contents

Chapter - 00: Introduction; Section - ONE: The media context; Chapter - 01: Where and when: a brief media history; Chapter - 02: Who: ownership of the media; Chapter - 03: Media law; Chapter - 04: Ethics and privacy; Chapter - 05: Broadcasting in the UK; Chapter - 06: New media technology; Chapter - 07: What is it all for? Media evaluation; Section - TWO: Dealing with the press; Chapter - 08: What: newspapers and periodicals; Chapter - 09: Why: press relations - a means to an end; Chapter - 10: News, features and more; Chapter - 11: How: writing for the press; Chapter - 12: How: talking to the press; Chapter - 13: Checklist for effective press relations; Section - THREE: Handling the broadcast media; Chapter - 14: Why: the importance of broadcast coverage; Chapter - 15: How: preparation and briefing; Chapter - 16: How: winning the interview; Chapter - 17: Fine-tuning: handling different interviews; Chapter - 18: How: radio interviews

Reviews

""The new edition takes a look at the importance of email and the use of the Internet. This is a good thing because PR these days is totally dependent on email and the Net."" www.kirkusreviews.com

the new edition takes a look at the importance of email and the use of the internet. this is a good thing because pr these days is totally dependent on email and the net. www.kirkusreviews.com

The new edition takes a look at the importance of email and the use of the Internet. This is a good thing because PR these days is totally dependent on email and the Net. www.kirkusreviews.com

Author Information

Michael Bland is a corporate communications consultant. Alison Theaker worked in in-house PR for eight years and since 1990 has taught on the BA Honours Public Relations course at Leeds Metropolitan University. David Wragg is an independent consultant.

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