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Full Product Details

Author:   Lyn Smith ,  Pamela Mounter
Publisher:   Kogan Page Ltd
Imprint:   Kogan Page Ltd
Edition:   2nd Revised edition
Dimensions:   Width: 15.60cm , Height: 2.20cm , Length: 23.40cm
Weight:   0.439kg
ISBN:  

9780749452650

ISBN 10:   074945265
Pages:   288
Publication Date:   03 July 2008
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Replaced By:   9780749439484
Format:   Paperback
Publisher's Status:   Out of Print
Availability:   In Print  
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

Table of Contents

Chapter - 00: Introduction; Section - ONE: Setting the scene; Chapter - 01: What is internal communication?; Chapter - 02: What does it take to be an internal communicator?; Chapter - 03: Your audience – who are they?; Chapter - 04: Theories into practice; Chapter - 05: Managing internal communication in-house; Chapter - 06: Outsourcing the internal communications function; Chapter - 07: How the legal framework fits in; Chapter - 08: The channels, vehicles and activities; Chapter - 09: Who uses which media for what; Chapter - 10: The receiving end; Chapter - 11: Communicating with special groups; Chapter - 12: The globally dispersed workforce; Section - TWO: Getting it right – practical application; Chapter - 13: How to do it – setting about communication; Chapter - 14: We can all talk can’t we? Face to face; Chapter - 15: Leading from the middle; Chapter - 16: The creative aspects – writing, editing and designing it yourself; Chapter - 17: Publishing the printed word – the logistical aspects; Chapter - 18: Broadcast – do it yourself or call in the experts?; Chapter - 19: Managing change; Chapter - 20: Communicating in a crisis; Chapter - 21: Signposting the ether; Chapter - 22: They go it alone – online; Chapter - 23: How to measure success; Chapter - 24: How to make it happen – gone shopping!; Chapter - 25: Internal communications – the future

Reviews

What impresses me most of all is the sheer range of material covered by Smith, from the skills needed by internal communicators to the different channels used; from theoretical perspectives to practical advice on writing and designing; from the legal framework (with a UK focus) to communicating in times of organisational change, and methods of measuring effectiveness. Internal comms is shown to be a discipline of many dimensions, and I can see this book being a first port of call for communicators in many a work situation. Exploring Business Communications, September 2010

what impresses me most of all is the sheer range of material covered by smith, from the skills needed by internal communicators to the different channels used; from theoretical perspectives to practical advice on writing and designing; from the legal framework (with a uk focus) to communicating in times of organisational change, and methods of measuring effectiveness. internal comms is shown to be a discipline of many dimensions, and i can see this book being a first port of call for communicators in many a work situation. exploring business communications, september 2010

Internal comms is shown to be a discipline of many dimensions, and I can see this book being a first port of call for communicators in many a work situation. Exploring Business Communications

Author Information

Lyn Smith worked as a professional communicator for over 30 years, moving from film publicity to internal communications, then to copywriting and media relations for a direct marketing agency. After working in newspaper journalism for several years, she returned to public relations consultancy. Pamela Mounter (editor) is a senior corporate communication consultant who has written widely on internal communication. She is currently Chair of the CIPR's International Group.

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