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Overview"In recent years, the government has placed a growing emphasis on the need for parents to support their children's learning. Meanwhile, commercial corporations are increasingly targeting the educational aspirations of parents and children. New forms of educational media have emerged, which purport to ""make learning fun"" by using devices drawn from popular culture. In the process, the boundaries between homes and schools, and between education and entertainment, are becoming more and more blurred. This book is based on an extensive research project investigating the developing market in educational materials designed for use in the home. It considers the characteristics of ""edutainment"" in children's information books, pre-school magazines and CD-Roms. It discusses the economic forces at work in the production and marketing of these media, and the rhetoric of the sales pitches. Also, it considers how parents and children use them in the home. As learning itself increasingly becomes a commodity, this book addresses an issue of growing importance for parents, teachers and all those concerned with children's education." Full Product DetailsAuthor: David Buckingham , Margaret ScanionPublisher: Open University Press Imprint: Open University Press Dimensions: Width: 15.20cm , Height: 1.30cm , Length: 22.90cm Weight: 0.340kg ISBN: 9780335210077ISBN 10: 0335210074 Pages: 208 Publication Date: 16 November 2002 Audience: College/higher education , Tertiary & Higher Education Format: Paperback Publisher's Status: Out of Print Availability: In Print  Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock. Table of ContentsIntroduction Changing sites of learning the home, the school and the marketplace Part one Narrowing the gap? parental involvement, homework and the learning journey Producing learning the changing face of children's educational publishing Selling learning developments in the retail trade Part two Parental pedagogies edutainment and early learning Popular histories education and entertainment in information books Going interactive the pedagogy of edutainment software Deconstructing dinosaurs imagery, fact and fiction in information books Part three 'I'm not a teacher, I'm a parent' education, entertainment and parenting Consuming learning readings and uses of educational media Conclusion References Index.Reviews...this book provides an interesting study of the characteristics of 'edutainment' to be found in information books, pre-school magazines, CD-Roms and other media. - Childright Childright 20030410 Author InformationDavid Buckingham is Professor of Education at the Institute of Education, University of London, and Director of the Centre for the Study of Children, Youth and Media. He has directed several major research projects on young people's relationships with the media, and has lectured in more than 20 countries world-wide. His books include Children Talking Television RoutledgeFalmer 1993 #17.95. Moving Images Manchester University Press 1996 #15.99 and After the Death of Childhood Polity 2000 #14.99. Margaret Scanlon is a Research Officer at the Institute of Education, London University. She has worked in education for over ten years as a tutor, an administrator and a researcher. Her previous projects have addressed issues such as academic publishing, and the effects of OFSTED inspections on special measures schools. She is currently working on a new ESRC-funded project about e-learning in the home. Tab Content 6Author Website:Countries AvailableAll regions |
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