Overview

For courses in the Principles of Economics This package includes MyEconLab(R) Introduces Students to the Basic Concepts of Economics with Timely, Engaging Stories and Applications Students enter their first economics course hoping to gain a better understanding of the world around them, but often leave with their questions unanswered. Economics: Principles, Applications, and Tools is built upon the author's philosophy of using basic concepts of economics to explain a wide variety of timely, engaging, real-world economic applications. The Ninth Edition incorporates updated figures and data, while also emphasizing current topics of interest-including the severe economic downturn of recent years and the latest developments in economic thinking. It also includes newly refined Learning Objectives that introduce the concepts explored in each chapter, along with new applications and chapter-opening stories related to the most up-to-date developments in both macroeconomics and microeconomics. This package includes MyEconLab, an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. MyEconLab should only be purchased when required by an instructor. Please be sure you have the correct ISBN and Course ID. Instructors, contact your Pearson representative for more information.

Full Product Details

Author:   Arthur O'Sullivan ,  Stephen Perez ,  Steven Sheffrin
Publisher:   Pearson Education Limited
Imprint:   Pearson Education Limited
Edition:   9th edition
Dimensions:   Width: 21.50cm , Height: 2.00cm , Length: 27.50cm
Weight:   1.506kg
ISBN:  

9781292165691

ISBN 10:   1292165693
Publication Date:   25 July 2017
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Mixed media product
Publisher's Status:   Active
Availability:   Available To Order  
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Table of Contents

I. Introduction and Key Principles 1. Introduction: What Is Economics? 2. The Key Principles of Economics 3. Exchange and Markets 4. Demand, Supply, and Market Equilibrium II. The Basic Concepts in Macroeconomics 5. Measuring a Nation's Production and Income 6. Unemployment and Inflation III. The Economy in the Long Run 7. The Economy at Full Employment 8. Why Do Economies Grow? IV. Economic Fluctuations and Fiscal Policy 9. Aggregate Demand and Aggregate Supply 10. Fiscal Policy 11. The Income- Expenditure Model 12. Investment and Financial Markets V. Money, Banking, and Monetary Policy 13. Money and the Banking System 14. The Federal Reserve and Monetary Policy VI. Inflation, Unemployment, and Economic Policy 15. Modern Macroeconomics: From the Short Run to the Long Run 16. The Dynamics of Inflation and Unemployment 17. Macroeconomic Policy Debates VII. The International Economy 18. International Trade and Public Policy 19. The World of International Finance VIII. A Closer Look at Demand and Supply 20. Elasticity: A Measure of Responsiveness 21. Market Efficiency and Government Intervention 22. Consumer Choice: Utility Theory and Insights from Neuroscience IX. Market Structures and Pricing 23. Production Technology and Cost 24. Perfect Competition 25. Monopoly and Price Discrimination 26. Market Entry and Monopolistic Competition 27. Oligopoly and Strategic Behavior 28. Controlling Market Power: Antitrust and Regulation X. Externalities and Information 29. Imperfect Information: Adverse Selection and Moral Hazard 30. Public Goods and Public Choice 31. External Costs and Environmental Policy XI. The Labor Market and Income Distribution 32. The Labor Market and the Distribution of Income

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