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OverviewFull Product DetailsAuthor: Nicola Searle (Economist, Goldsmiths, University of London) , Martin Brassell (co-founder and Chief Executive, co-founder and Chief Executive, FRSA, Inngot)Publisher: Oxford University Press Imprint: Oxford University Press Dimensions: Width: 16.00cm , Height: 1.60cm , Length: 23.50cm Weight: 0.452kg ISBN: 9780198736264ISBN 10: 0198736266 Pages: 300 Publication Date: 02 June 2016 Audience: College/higher education , Professional and scholarly , Tertiary & Higher Education , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: In Print ![]() This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsPart I: Introduction 1: Introduction to Economics 2: Economics of Intellectual Property Part II: Economics of Individual Property Rights 3: Patents 4: Copyright 5: Trade Marks and Design Rights 6: Trade Secrets and Other Rights 7: Competition and Intellectual Property Part III: How, Why, and When Intellectual Property Delivers Value 8: How Intellectual Property Delivers Value 9: When Intellectual Property Delivers Value 10: Determinants of Intellectual Property Value 11: Intellectual Property and Intangibles Valuation Methodologies and Techniques 12: Reporting and Accounting for Intellectual Property and IntangiblesReviewsThis new book by Kat Dr Nicola Searle ... provides an introduction to the economics of intellectual property for lawyers, managers and policymakers. Unlike many texts on the economics of IP, it assumes no prior knowledge of economics and begins with an introduction to economics which explains the basic principles. Moreover, it contains no equations and few graphs. While it does include a certain of amount of economic jargon, each term is carefully explained as it is introduced. ... The book not only provides a good introduction to the subject, but also is impressive in the breadth of its coverage. Richard Arnold, The IPKat. Economic Approaches to Intellectual Property, a new book by Nicola Searle and Martin Brassell, deserves a spot of serious attention ... Unsurprisingly, since both its authors are skilled communicators, the book is an enjoyable read. Equal treatment for rights other than patents, short paragraphs, helpful footnotes and a refreshingly up-to-date bibliography enhance the serious reader's experience. Aistemos Unlike many texts on the economics of IP, it assumes no prior knowledge of economics and begins with an introduction to economics which explains the basic principles ... The book not only provides a good introduction to the subject, but also is impressive in the breadth of its coverage. Richard Arnold, The IPKat. Author InformationDr. Nicola Searle is an economist at Goldsmiths, University of London. Martin Brassell is co-founder and Chief Executive of Inngot. Tab Content 6Author Website:Countries AvailableAll regions |