Full Product Details
Author: Ricardo C.S. Siu
Publisher: Taylor & Francis Ltd
Imprint: Routledge
Weight: 0.366kg
ISBN: 9781138090651
ISBN 10: 1138090654
Pages: 222
Publication Date: 25 June 2019
Audience:
College/higher education
,
Tertiary & Higher Education
Format: Paperback
Publisher's Status: Active
Availability: In Print
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Reviews
'This book offers a valuable collection of economic principles that are applicable to the hospitality industry. It provides a comprehensive treatment for pricing decisions with examples germane to hotels, airlines, and theme parks. Drawing on price elasticity, applications in bundled pricing and break-even pricing are elaborated. It highlights major components of the macroeconomic environment, such as aggregate supply/demand, business cycle, and globalization with applications to the hospitality industry.' Anthony IpKin Wong, Sun Yat-Sen University, China 'This is an interesting and topical book on a very important topic. Prof. Siu showcases his expert knowledge in this area with concise and easy to follow writings, along with useful and compelling examples. Readers would be proud to own this book and use it as the authoritative guide regarding the economics of hospitality businesses.' Desmond Chee Shiong Lam, University of Macau, China
'This book offers a valuable collection of economic principles that are applicable to the hospitality industry. It provides a comprehensive treatment for pricing decisions with examples germane to hotels, airlines, and theme parks. Drawing on price elasticity, applications in bundled pricing and break-even pricing are elaborated. It highlights major components of the macroeconomic environment, such as aggregate supply/demand, business cycle, and globalization with applications to the hospitality industry.' Anthony IpKin Wong, Sun Yat-Sen University, China 'This is an interesting and topical book on a very important topic. Prof. Siu showcases his expert knowledge in this area with concise and easy to follow writings, along with useful and compelling examples. Readers would be proud to own this book and use it as the authoritative guide regarding the economics of hospitality businesses.' Desmond Chee Shiong Lam, University of Macau, China
1. 'This book offers a valuable collection of economic principles that are applicable to the hospitality industry. It provides a comprehensive treatment for pricing decisions with examples germane to hotels, airlines, and theme parks. Drawing on price elasticity, applications in bundled pricing and break-even pricing are elaborated. It highlights major components of the macroeconomic environment, such as aggregate supply/demand, business cycle, and globalization with applications to the hospitality industry.' Anthony IpKin Wong, Sun Yat-Sen University, China 2. 'This is an interesting and topical book on a very important topic. Prof. Siu showcases his expert knowledge in this area with concise and easy to follow writings, along with useful and compelling examples. Readers would be proud to own this book and use it as the authoritative guide regarding the economics of hospitality businesses.' Desmond Chee Shiong LAM, University of Macau, China
Author Information
Ricardo C.S. Siu is an Associate Professor in Business Economics at the University of Macau.
