Overview

This book provides new research on economic crises. Chapter One analyses the relationships between economic downturns and marketing strategies, to provide a snapshot of all the marketing actions developed in a context of economic crisis, trying to give response to one relevant question: Is the economic crisis changing marketing strategies? Chapter Two evaluates the effect the 2008 crisis had on the Hungarian industry and on industrial enterprises and to show the strategies and crisis management methods that the industrial enterprises applied during the time of crisis. Chapter Three develops a new model of indicators, aimed to complete gross domestic product (GDP) as the main indicator of economic growth to achieve a better quality of life. Chapter Four discusses economic stress and fear of the financial crisis. Chapter Five reviews empirical research which investigates the impact of economic crises and recessions on suicide. Chapter Six examines the effects of the economic crisis on mental health in Spain. Chapter Seven examines the effects of the Austrian Health Fund Law in 2009 and explores the effects of the economic crisis of 2008 in vulnerable countries of Europe, such as Hungary, France, Italy, Spain and Portugal, in relation with countries sharing similar economic characteristics, but they have not experienced the effects of the economic crisis. Chapter Eight describes the relationships between economic and political crises which occurred repeatedly in Madagascar, and several socio-demographic and health parameters over the 1960-2010 period.

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9781536103397

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