Overview

This text explains in a non-technical way different economic approaches (including game theory, agency theory, transaction costs economics, economics of strategy and evolutionary approaches) using practical real-world examples to aid understanding of how the concepts relate to economic and organisational problems in the world today. This book is unique in the market in its attempt to make the link between management and economics. This text straddles the disciplines of management and economics. The original conceptual framework developed by the authors and used to structure the text is a large attraction for lecturers of management and organisational studies.

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9781292128900

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Sytse Douma is professor of business administration at Tilburg University. Hein Schreuder was executive vice president of corporate strategy and acquistitions at Royal DSM N.V. until 2012. He is honorary professor of business economics at Maastricht University and board member of the Vlerick Business School in Belgium.

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