e-Business Fundamentals

Author:   Peter Eckersley ,  Lisa Harris ,  Paul Jackson
Publisher:   Taylor & Francis Ltd
ISBN:  

9780415255950


Pages:   288
Publication Date:   29 May 2003
Format:   Paperback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Our Price $46.99 Quantity:  
Add to Cart

Share |

e-Business Fundamentals


Add your own review!

Overview

'After the dot.com hype comes the reality of the technological transformation of our society, and here is an excellent overview of the issues that matter. This book's coverage of how the internet will affect governments and democracies worldwide is comprehensive and compelling.' Dan Jellinek, Founder, Headstar.com The main issues surrounding e-Business are often difficult to untangle. e-Business Fundamentals is a comprehensive textbook that considers all of the key business, management and technical issues of e-Business, examining and explaining how technologies can help organizations in both the public and private sectors conduct business in new ways. The book begins by addressing the changing nature of the e-Economy and the impact of the dot.com 'bubble' of the late 1990s, going on to analyse key software developments and the impact these have had on organizational practices, such as Human Resource Management. It then outlines the legal and ethical frameworks of e-Business, and considers how companies use various e-Commerce tools to enter new markets. Finally, it traces the progress public sector organizations have made in adopting e-Business practice. This is an accessible, jargon-free and focused textbook that offers readers both a technical and managerial overview of the issues surrounding e-Business. It uses illustrative cases and discussion questions to help students and managers in organizations not only to familiarize themselves with e-Business but also to equip themselves with the skills to challenge and analyse the changing environment in which we work.

Full Product Details

Author:   Peter Eckersley ,  Lisa Harris ,  Paul Jackson
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Dimensions:   Width: 15.60cm , Height: 1.30cm , Length: 23.40cm
Weight:   0.530kg
ISBN:  

9780415255950


ISBN 10:   0415255953
Pages:   288
Publication Date:   29 May 2003
Audience:   College/higher education ,  Undergraduate
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

1. Introduction 2. The Business Environment for e-Commerce 3. e-Commerce Technology 4. Organisational Considerations for e-Business 5. Using Marketing Databases in e-Business 6. The Ethics Environment for e-Business 7. e-Business and the Law 8. e-Commerce: A Global Overview 9. e-Government

Reviews

Author Information

Paul Jackson is e-Government Forum Manager for the Institute of Public Finance. Lisa Harris is Lecturer in e-Business at Brunel University. Peter Eckersley is an e-Government Research Officer for the Institute of Public Finance.

Tab Content 6

Author Website:  

Customer Reviews

Recent Reviews

No review item found!

Add your own review!

Countries Available

All regions
Latest Reading Guide

MRG2025CC

 

Shopping Cart
Your cart is empty
Shopping cart
Mailing List