e.biz: The Anatomy of Electronic Business
Author:   Geoffrey Sampson (Department of Informatics, Sussex University, UK)
Publisher:   Elsevier Science & Technology
ISBN:  

9780750658959


Pages:   224
Publication Date:   30 October 2003
Format:   Paperback
Availability:   Out of stock   Availability explained


Our Price $123.95 Quantity:  
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e.biz: The Anatomy of Electronic Business


Overview

E-Biz is a clear and straightforward guide to the fundamentals of e-business and e-commerce. It is unique in providing the knowledge required for computing and IT students to make the transition from studying the technology, to actually applying it in real life business scenarios. Using a selection of case studies, the author demonstrates how sound business strategies must underlie the application of technology if a successful outcome is to be achieved. E-Biz cuts through the hype and jargon often associated with this subject, to stand out as a genuinely useful book for students.

Full Product Details

Author:   Geoffrey Sampson (Department of Informatics, Sussex University, UK)
Publisher:   Elsevier Science & Technology
Imprint:   Butterworth-Heinemann Ltd
Dimensions:   Width: 17.10cm , Height: 1.10cm , Length: 24.40cm
Weight:   0.380kg
ISBN:  

9780750658959


ISBN 10:   0750658959
Pages:   224
Publication Date:   30 October 2003
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Out of Print
Availability:   Out of stock   Availability explained

Table of Contents

Introduction; IT and the structure of the economy; E-commerce strategies; E-business and the institutions of society; Jurisdiction, regulation and taxation; Shifting to an intangible economy; Enterprise resource planning; Marketing and customer relationships; More enterprise applications; XML and Web services; Websites; The open source movement; E-business and small firms; Into the future; Index

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