Overview

"The only thing easier than buying and selling on eBay is getting lumped in with more than 203 million other eBayers. With sales of over 150,000 copies, the eBay the Smart Way series has helped countless eBayers find the best deals and maximize profits on everything from collectibles to cars to real estate. Now in its fifth blockbuster edition, this priceless tool has changed with the times to cover the latest trends, including new site offerings such as eBay Express and Best Offer, and features expanded coverage of PayPal, Google’s new e-commerce features, and more. eBay the Smart Way is the go-to resource for first-time sellers, with step-by-step instructions for listing products, creating attention-grabbing photos and descriptions, offering top-notch customer service, and maintaining high credibility. eBay buyers will also benefit from powerful strategies for finding the best products, bidding smarter, negotiating great deals, and more. For the most up-to-date and accessible information on how to make the most out of online auctions, ""nothing explains it better than eBay the Smart Way."" -- The Internet Marketing Bookshelf"

Full Product Details

Author:   Joseph T. Sinclair
Publisher:   Amacom
Imprint:   Amacom
Edition:   5th Revised edition
Dimensions:   Width: 7.00cm , Height: 1.50cm , Length: 9.00cm
Weight:   0.002kg
ISBN:  

9780814474518

ISBN 10:   0814474519
Pages:   512
Publication Date:   06 June 2007
Recommended Age:   15 years
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Book
Publisher's Status:   Out of Print
Availability:   Out of stock  

Table of Contents

Contents Acknowledgments xix I. Introducing eBay 1 1. eBay Overview 3 Markets 5 A Terrific Place to Shop 13 What's Up? 14 Final Word 15 2. Buyers' Opportunities 17 Individuals 17 Risk 20 Transaction Overhead 21 Rent or Buy on eBay? 22 Summary 22 3. Sellers' Opportunities 23 Individuals 23 Retailers 25 Risk 28 Transaction Overhead 29 Summary 32 II. Using eBay 33 4. Learning eBay Basics 35 Community Values 35 User Agreement 36 Trust 37 Navigation 38 Preparation 43 Registration 44 Using the Auctions 46 Gallery 55 After the Auction 55 Escrow Services 56 Wanted Page 58 Researching an eBay User 58 Researching Market Value 58 Representing Yourself 60 Security 62 Community 65 Education 66 eBay Customer Service 67 Charity 69 eBay Evolves 69 Summary 70 5. Buying 71 Bidding 71 After Your Bid 79 eBay Stores 81 Optional eBay Bidding Features 81 Let's Get Serious 85 Illicit Merchandise 86 Summary 88 6. Selling 89 Sellers (Auctioneers) 90 Rating the Condition of the Item 93 Entering an Auction 96 Authentication and Other Protections 100 After You List the Auction 104 When an Auction Is Not a Sale 106 Summary 106 7. What About Tax? 107 Income Tax 107 Sales Tax 109 Use Tax 110 Other Taxes 111 Summary 111 8. Giving Feedback 113 eBay Feedback System 114 It's Your Reputation 123 It's Their Reputation 125 How the System Works 126 Liability for Defamation 129 Evaluating a Person's Reputation 129 Security Center 130 Conclusion 130 9. Reporting and Remedies 131 Most People Are Honest, But ... 131 Negotiate 134 Remedies 135 Collecting a Judgment 145 Prevention 145 Forget It 146 eBay Offenses 146 Verified Rights Owner Program 148 Summary 149 10. Operating with Security 151 Equipment 152 Software 153 Security Practices 155 Resources 161 What About Being Online? 162 Summary 163 III. Using Bidding Strategies 165 11. Timely Bidding 167 Realities 167 Strategies 168 Tactics 175 Organization 190 Summary 191 12. Systematic Bidding 193 Guidelines for Safe Bidding 193 Follow Up 195 Summary 197 IV. Using Selling Strategies 199 13. Finding Things to Sell 201 Places 201 Activities 202 Saved for Later Use 203 Stuff 205 A Little Is a Lot - Financial Planning 207 Kids' Business Project 209 High-Price Real Estate 210 Businesses 210 Charities 210 Conclusion 211 14. Serving Customers 213 The Occasional Seller 213 The Part-Time eBay Business 215 The Full-Time eBay Business 219 A Little Bit More 222 The Gift 223 Overnight Shipment 224 Payment 225 Response Times 225 Communication 226 How to Get Organized 226 PowerSellers 228 Amazon.com 229 Benchmarks of Customer Service 230 Where the Gold Is 231 Summary 231 15. Communicating with Skype 233 VoIP 233 Over the Internet 234 Normal Telephone to Internet (SkypeIn) 235 Internet to Normal Telephone (SkypeOut) 235 Equipment 236 Third-Party Developers 237 Features 238 Summary 239 16. Writing eBay Auction Ads 241 eBay Advertising 241 Unique Products 246 Presenting the Ad 247 Using an Ad Template 262 The One-Line Title 269 Summary 272 17. Conducting Auctions 273 General Auction Techniques 273 Database Techniques 289 Summary 289 18. Running Multiple Auctions 291 Databases 292 How Many Auctions? 293 Turbo Lister 294 Datafeed Marketing 298 Conclusion 299 19. Making and Receiving Payment 301 Payment Methods 302 Sales Tax 306 Special Payments for the Web 307 Escrow 307 Summary 307 20. PayPal 309 Verification 310 How It Works 312 The Bank 318 PayPal Shops 319 And There's More 319 21. Shipping 321 Shipping and Handling 321 Summary 328 22. Choosing Auction Management Software 329 The eBay Industry 330 What to Do? 330 What Is a Service? 332 Andale 333 eBay's Management Software 336 Other Software 337 eBay's Standard Software 340 Advertising Services 341 Buyers 341 Summary 341 V. Taking and Using Photographs 343 23. Taking Photographs 345 Photography Tips 346 Tools and Services 349 Making Photographs Available 350 Making It Happen 354 Other People's Photographs 355 Graphics 357 Summary 357 24. Using Image Editing Software 359 The Digital Darkroom 360 File Formats 365 There's More 365 Summary 366 VI. Specialty Marketplaces 369 25. Specialty Auctions 371 Regional Auctions 371 Half.com 375 Live Auctions 381 Summary 382 26. eBay Stores and eBay Express 383 Online Realities 384 Marketing Realities 385 Use the Stores 386 eBay Express 389 Summary 391 27. eBay Motors 393 Buying a Car Nationally 396 Selling a Car Nationally 407 Success 411 Summary 411 28. Business to Business 413 Basic Considerations 415 Specialty Auctions 418 Future B2B Auctions 421 Summary 421 29. eBay Potpourri 423 Marketplace Research 423 Reviews and Guides 424 Solutions Directory 425 Pro Stores 425 Apartments on Rent.com 426 Want It Now 427 eBay Pulse 428 Giving Works 428 Something Old - Elance 429 Ad Format 434 eBay Changes 435 30. eBay International 437 Buying Far Away 438 Selling Internationally 441 Resources 444 Don't Forget PayPal 445 Summary 445 31. Shopping.com 447 For Consumers 448 For Sellers 450 Summary 451 32. Craig's List 453 Local Marketplaces 454 Marketplaces 458 Kijiji 460 Summary 460 33. Google-Froogle 461 Google 462 Froogle 463 Google Book Search 465 Google Base (Beta) 465 Summary 465 Epilogue 467 Appendix I Top 11 Tips 469 Appendix II Top 9 Tips 473 Appendix III Top 8 Tips 477 Appendix IV Web Authoring 481 Multimedia and the Web 482 Nvu 483 Chop It Off 488 Summary 488 Appendix V HTML Tutorial 489 Markups Alphabetically 491 Viewing the Webpage Source 506 Summary 506 Index 507

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Author Information

Joseph T. Sinclair (Vallejo, CA) is one of the world's foremost eBay experts. His previous books for AMACOM -- including eBay Business the Smart Way (0-8144-7394-6), Building Your eBay Traffic the Smart Way (0-8144-7269-9), eBay Inventory the Smart Way (0-8144-7359-8), eBay Motors the Smart Way (0-8144-7252-4), eBay Global the Smart Way (0-8144-7241-9), and eBay Photography the Smart Way (0-8144-7293-1) -- have earned media attention worldwide.

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