Overview

Eating the Big Fish remains the only and definitive study on how challenger brands succeed in business. It has sold close to 50,000 copies and become enormously influential in the marketplace. This new edition will explore new brands, new challengers, new media, and changes to the environment since the original edition released in 1999.

Full Product Details

9798200544417

Table of Contents

Reviews

Author Information

A. T. Chandler is an AudioFile Earphones Award-winning narrator with numerous credits to his name, in genres ranging from nonfiction, mystery, thrillers, young adult, and science fiction. An accomplished voice actor, his most notable role is in the anime sensation Dragonball Z. As the son of English and history teachers and grandson of a librarian, books have been a part of his world from birth. An actor from the age of nine, he brings decades of stage and screen performance experience to his audiobook narrations. He currently lives in Dallas, Texas.

Tab Content 6

Customer Reviews

Recent Reviews

Countries Available