Overview

The comfortable drift toward mediocrity is the silent killer of great brands and companies. Most organizations and departments don't collapse from disruption. They slip, inch by inch, day by day, into sameness-playing it safe, optimizing yesterday's success, and mistaking efficiency for progress. In Eat the Donkey, Anthony Reeves-who has led brand, creative, design, and media teams for Amazon, Nike, Airbnb, LVMH, and Kohler-proves how iconic brands break that pattern. Through vivid stories from the Australian Outback to the world's most influential boardrooms, Reeves reveals why identity erodes so easily, why ""best practices"" produce the same results for everyone, and what it takes to stay distinctive in a world that keeps drifting toward average. This is a book about choosing discomfort on purpose. About knowing what you stand for, and protecting it fiercely. Clear, sharp, and unexpectedly personal, Eat the Donkey is a guide for leaders who want their company-and their career-to matter for longer than one good cycle.

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Reviews

""Discomfort is the new competitive advantage.""-Walt Greer, CCO of Innovation for North America, VML ""Disruptive technologies and rapidly shifting markets pose a dilemma for growing companies: tighten their grip on successful strategies or embrace a culture of change? Reeves makes a compelling case that continuing success demands both, and clearly shows us how it's done.""-Tom Scohonhoff, Employee #5 at Amazon ""A manifesto against average. Read it at your own risk.""-Rob Schwartz, Former CEO TBWA\Chiat\Day NY ""What happens when a free-range kid from the Outback ends up on Madison Avenue? This book. A field manual of utter ingenuity.""-Kat Gordon, Founder & CEO of The 3% Movement ""There are two types of marketing professionals - those hiding behind ineffective 'best practices' and those willing to ask tough questions. Anthony Reeves belongs to the latter, turning his experiences into wisdom, making this an enjoyable and essential read for those navigating marketing's evolving landscape.""-Ian Baer, Founder & CEO at Sooth ""Uncomfortable, essential, and the tough truth every legacy business needs.""-Karna Crawford, Former Head of U.S. Marketing, Ford Motor Company

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