Overview

Most digital marketing advice comes from people who read about it. This book comes from someone who lived it. Uday Rajaram has spent 22 years in the trenches of digital marketing - starting as a developer in New York City, evolving through the golden era of SEO, navigating the rise of Google Ads, Meta, TikTok, programmatic, connected TV, and everything the industry has thrown at him since. Inside you'll get honest, practical, and sometimes uncomfortably candid guidance on SEO, Google Ads, organic and paid social, content marketing, email marketing, lead generation, eCommerce, and analytics - plus how to put it all together into a strategy that actually works. No fluff. No guru mythology. No advice that sounds good in a podcast but falls apart in practice. Just 22 years of earned experience - and everything it taught him.

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