Overview

AI changed the process and tools. Trust still decides who wins. Most leaders know this. Few operate by it. Strategy decks talk about transformation. Town halls quote the right values. Then Monday arrives, the team is unclear, the customer is restless, and nothing actually moves. This book is the operator's playbook for the part nobody teaches you: how to earn trust fast, build a team that executes, and turn a business around when the easy answers are gone. Felipe Daguila spent 27 years running businesses across more than 50 countries, including senior roles at Google and AWS. Ioana Dumea brings strategy and transformation experience from BCG and EY. Together they have led teams through growth, restructuring, integration, and exit. Everything in this book has been used in real companies under real financial pressure. Inside you will find: A seven-metric system that reveals the real health of any business, not just the financials The Three Pillars framework for what to build, how to sell and deliver, and how to fix a culture that has drifted A practical guide for leading people and AI together, including where to draw the line between automation and human judgment The Stakeholder Trust Score, an early warning system for the relationships that hold a business together A step-by-step transformation plan you can start using the week you finish reading Tools you can run with: a State of the Union scorecard, a 90-day roadmap, a people assessment grid, and more This book is for the operator, not the theorist. The CEO inheriting a company that looks better on a pitch deck than in the data. The senior leader walking into a department that has underperformed for years. The founder scaling past the point where instinct alone stops working. The board member or investor trying to tell whether a leadership team is building something durable or just telling a good story. For leaders who already know that a good strategy and a working strategy are two different things. 10% of author profits support AI safety research, women's economic empowerment, climate transition, and education access for underserved youth.

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