Overview

Renault's modern electrification story is not defined by a single breakthrough model or a one-time technological leap. It is defined by a disciplined strategy-E-Tech Electric-as Renault learned, step by step, how to turn electric driving into an everyday proposition for European buyers who care about cost, usability, and reliability more than headlines. This book follows the decisions that mattered most: platform choices that made EV packaging feel normal, charging and software integration that reduced friction, and an industrial pivot that turned electrification into repeatable production rather than boutique experimentation. From the Mégane E-Tech Electric's role as a true ""core family car"" to the Scénic's mainstream credibility and the Renault 5's mission to push affordability downward, the narrative tracks how Renault treated the middle of the market as the decisive battlefield. It examines how European rules and infrastructure shaped timing and pricing, how battery economics forced engineering trade-offs, how bidirectional energy and connected services became part of the ownership equation, and how Ampere was designed to make cost reduction and software cadence structural rather than optional. Written as a fact-based, readable narrative, the book shows why mass EV adoption in Europe has less to do with extremes and more to do with repeatable engineering. Renault's route-practical, constrained, and industrially grounded-offers a clear view of what it takes to make electric cars ordinary at scale, and what barriers still define the market in the present day.

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9781970852943

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