Overview
The opportunities are endless but you need to know what you want to achieve and how to go about achieving it. In this comprehensive book Simon Collin provides all the latest information you need to understand and use the range of new tools available. He points out the pitfalls as well as highlighting the advantages of using the Internet. Whether you are still planning a start-up or if you're hoping to bring your marketing efforts up to date, you will find this book an essential starting point. E-marketing is packed with references to useful websites and each chapter covers a particular area of marketing and explains how it works on the Net
Full Product Details
Author: Simon Collin
Publisher: John Wiley & Sons Inc
Imprint: John Wiley & Sons Inc
Dimensions:
Width: 13.60cm
, Height: 1.50cm
, Length: 22.20cm
Weight: 0.255kg
ISBN: 9780471498971
ISBN 10: 0471498971
Pages: 192
Publication Date: 16 October 2000
Audience:
Professional and scholarly
,
Professional & Vocational
Format: Paperback
Publisher's Status: Active
Availability: Out of stock
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.
Reviews
Whether you are still planning a start-up or if you are hoping to bring your company's marketing efforts up to date, you will find that E-Marketing is an essential starting point. (Sales Director, January 2001) This title will offer a valuable insight into the techniques that can be utilised to promote your business. (Internet Works, March 2001) a useful starting point...comprehensive book...a great number of references to useful websites ... (Freelance Informer, October 2001) ...provides an articulate, straightforward introduction to marketing online. Its breadth of scope is impressive... (Arts Professional, 10 February 2003)
Whether you are still planning a start--up or if you are hoping to bring your companya s marketing efforts up to date, you will find that E--Marketing is an essential starting point. (Sales Director, January 2001) This title will offer a valuable insight into the techniques that can be utilised to promote your business. (Internet Works, March 2001) a useful starting point...comprehensive book...a great number of references to useful websites ... (Freelance Informer, October 2001) ...provides an articulate, straightforward introduction to marketing online. Its breadth of scope is impressive... (Arts Professional, 10 February 2003)
""Whether you are still planning a start-up or if you are hoping to bring your company's marketing efforts up to date, you will find that E-Marketing is an essential starting point."" (Sales Director, January 2001) ""This title will offer a valuable insight into the techniques that can be utilised to promote your business."" (Internet Works, March 2001) ""a useful starting point...comprehensive book....a great number of references to useful websites""... (Freelance Informer, October 2001) ""...provides an articulate, straightforward introduction to marketing online. Its breadth of scope is impressive..."" (Arts Professional, 10 February 2003)
Author Information
SIMON COLLIN is a freelance columnist and an expert on all aspects of E-business. He is author of the Wiley Business-to-Business Bible and E-commerce books.
