E-Marketing
Author:   Judy Strauss ,  Raymond Frost
Publisher:   Taylor & Francis Inc
Edition:   6th edition
ISBN:  

9780132147552


Pages:   448
Publication Date:   20 September 2011
Replaced By:   9780132953443
Format:   Paperback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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E-Marketing


Overview

Traditional marketing coverage with an e-marketing twist. Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound affect on marketing. The sixth edition focuses more on e-marketing strategy and practice, and less on principles of marketing refresher material.

Full Product Details

Author:   Judy Strauss ,  Raymond Frost
Publisher:   Taylor & Francis Inc
Imprint:   Routledge
Edition:   6th edition
Dimensions:   Width: 17.80cm , Height: 2.50cm , Length: 23.20cm
Weight:   0.690kg
ISBN:  

9780132147552


ISBN 10:   0132147556
Pages:   448
Publication Date:   20 September 2011
Audience:   College/higher education ,  College/higher education ,  Tertiary & Higher Education ,  Tertiary & Higher Education
Replaced By:   9780132953443
Format:   Paperback
Publisher's Status:   No Longer Our Product
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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