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OverviewUpdated to reflect the hottest new trends, technologies, and strategies! Much has happened in e-mail marketing since the first edition of this book appeared in 2007. With the dramatic rise of social media and mobile devices, there are more ways than ever to target campaigns and maximize your e-mail marketing dollars. The new edition of this helpful book is full of practical advice, whether you?re an enterprise-level marketer using a third-party e-mail marketing company or small business owner handling everything yourself. Helps you map out an e-mail marketing strategy with reachable objectives Simplifies the process of list-building, message-creation, and results-tracking Offers legal guidance, so you stay compliant with anti-spam laws Shows you how to deliver your message and incorporate social media Explains how to track and interpret results Includes the top ten things you should not put in your messages, and much more Get more out of your e-mail marketing campaigns with this easy-to-follow guide. Full Product DetailsAuthor: John ArnoldPublisher: John Wiley and Sons Ltd Imprint: John Wiley & Sons Ltd Edition: 2nd Edition Dimensions: Width: 18.80cm , Height: 2.10cm , Length: 23.50cm Weight: 0.592kg ISBN: 9780470947678ISBN 10: 0470947675 Pages: 384 Publication Date: 01 April 2011 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: In Print This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsIntroduction. Part I: Getting Started with E-Mail Marketing. Chapter 1: Adding E-Mail to a Successful Marketing Mix. Chapter 2: Maximizing Revenue with E-Mail. Chapter 3: Becoming a Trusted Sender. Part II: Mapping Out an E-Mail Marketing Strategy. Chapter 4: Developing Objectives. Chapter 5: Building a Quality E-Mail List. Chapter 6: Making Your E-Mail Content Valuable. Part III: Constructing an Effective Marketing E-Mail. Chapter 7: Designing Your E-Mails. Chapter 8: Including Text in Your E-Mails. Chapter 9: Including Images in Your E-Mails. Chapter 10: Creating From and Subject Lines That Get Noticed. Part IV: Sending Specialized E-Mail Campaigns. Chapter 11: Combining E-Mail with Social Media. Chapter 12: Designing and Delivering E-Mails for Mobile Devices. Chapter 13: Automating Your E-Mail Marketing. Part V: Delivering and Tracking Your E-Mails. Chapter 14: Tracking Your E-Mail Campaign Results. Chapter 15: Maximizing E-Mail Deliverability. Chapter 16: Capitalizing on Clicks and Other Responses. Part VI: The Part of Tens. Chapter 17: Top Ten Worst E-Mail Content Blunders. Chapter 18: Ten E-Mail Marketing Resources. Appendix: A Sample E-Mail Portfolio. Index.ReviewsAuthor InformationJohn Arnold is a professional marketer and marketing trainer. He developed training and certification programs for Coca-Cola, Constant Contact, and The Mobile Marketing Association. He also writes the Marketing Tools & Technologies column for Entrepreneur Magazine Online. He is coauthor of Web Marketing All-in-One For Dummies and Mobile Marketing For Dummies. Tab Content 6Author Website:Countries AvailableAll regions |