Overview

E-health two-side Markets: Implementation and Business Models presents empirical models and suggestions that focus on how to remove barriers to deliver online services across borders and how actual barriers affect business models in a two-sided market with regard to eHealth. Technological innovation and business developments in online trade result in fast-evolving markets with the continuous emergence of new products and services, thus requiring a specific approach. This book discusses how to develop innovative and cost-effective implementation strategies for complex organizations, the importance of barriers and facilitators for two-sided markets when implementing e-health services and/or IT based innovations, which pre-requisites have to be achieved in complex organizations that act in two-sided markets when implementing e-services, the ecosystem for implementation of services and innovations in complex organizations, and its effects for business models. This book is a valuable source for researchers in medical informatics, and is also ideal for stakeholders, consultants, advisors, and product designers involved in eHealth services.

Full Product Details

Author:   Vivian Vimarlund (Professor, Health Informatics, Jönköping International Business School and Professor, Informatics, Linköping University, Sweden)
Publisher:   Elsevier Science Publishing Co Inc
Imprint:   Academic Press Inc
Dimensions:   Width: 19.10cm , Height: 1.20cm , Length: 23.50cm
Weight:   0.500kg
ISBN:  

9780128052501

ISBN 10:   0128052503
Pages:   226
Publication Date:   16 December 2016
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand  
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Table of Contents

Part I: Introduction to the Ecosystem for Two-Sided Markets, Barriers and Facilitators 1. Introduction to the Ecosystem for Two-Sided Markets, Barriers and Facilitators Part II: Usability and Design 2. Patient Safety and Health Information Technology: Platforms That Led to the Emergence of a Two-Sided Market 3. Usability of Healthcare Information Technology: Barrier to the Exchange of Health Information in the Two-Sided E-Health Market? 4. Inclusive Design in Ecosystems Part III: Safety and Privacy 5. Privacy, Trust and Security in Two-Sided Markets Part IV: Implementation and Introduction of Technologies 6. Sustainable and Viable Introduction of Tele-Technologies in Healthcare: A Partial Two-Sided Market Approach 7. Implementation and Evaluation of E-Health Ecosystems in Two-Sided Markets 8. HIT Implementation and Coordinated Care Delivery from the Perspective of Multisided Markets Part V: Business Models 9. Explaining Healthcare as a Two-Sided Market Using Design Patterns for IT-Business Models 10. Business Models in Two-Sided Markets (Analysis of Potential Payments and Reimbursement Models That Can Be Used) Part VI: The Future of the Area 11. The Future of Two-Sided E-Health Markets

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Author Information

Dr. Vivian Vimarlund has a wide experience on management and leadership. Academic leadership is practiced as Associated Dean of Research, Director of the Research Center (CENIT/IS) at Jönköping International School (JIBS), as a Member of the American Medical Informatics (AMIA) Mentorship Programme, and as a scientific leader of a series of research projects. She is the coordinator of the national eHealth network in Sweden, and scientific secretary at SFMI (National association of medical informatics).Dr. Vimarlund has since 1989 conducted research within the area of Informatics with special focus on issues such as: a) Methods and models to evaluate the socio-economic impact of the implementation and use of IT-based innovations in healthcare; b) business models for Public Information Systems and Electronic Markets; and c) eHealth services implementation and two-side markets.• Expert Evaluator for the Mitacs Accelerate Internship Program, Canada, 2015.• Expert Evaluator for the Akrediterings Institute. Danmark, Evaluation of the IT-programme at Arhus University, 2014• Expert Evaluator at EU-commission: Program Horizon, 2014• Expert Evaluator at EU-commission: Program AAL, 2013, 2014• Expert Evaluator for FAS, 2013• Expert Evaluator at STINT, 2012. Evaluation of Institutional Grants.• Expert Evaluator for The Research Council of Norway: naturvitenskap og teknologi. Dep. of Science and Technology Division for Vitenskap. Division of Science Norges forskningsråd (2004, 2005, 2009, 2010, 2011,2012, 2013,2014.

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