Overview

Who hasn't read, heard or personally experienced the hundreds of dot-coms or e-tailers that have failed in recent years? Although scores of hastily organized and poorly financed e-tailers have disappeared, the Internet business sector is bigger and healthier than ever. What makes some of these businesses successful and others fail? What is the real impact the Internet is having on the business world? Knapp's Introduction to E-Commerce can help you figure out this new sector of the business world.

Full Product Details

Author:   Chris Knapp
Publisher:   Cengage Learning, Inc
Imprint:   South-Western
Dimensions:   Width: 20.30cm , Height: 2.00cm , Length: 25.90cm
Weight:   0.771kg
ISBN:  

9780324074697

ISBN 10:   0324074697
Pages:   450
Publication Date:   12 April 2002
Audience:   College/higher education ,  Adult education ,  Professional and scholarly ,  Undergraduate ,  Further / Higher Education
Format:   Paperback
Publisher's Status:   Out of Print
Availability:   In Print  
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

Table of Contents

MODULE ONE: THE BIG ISSUES. 1. Regulating Cyberspace: Paul Revere vs. the Corporate Raiders. 2. Global E-Commerce: Competition, Conflict, Cooperation. 3. To Tax or Not to Tax. 4. Privacy Matters: Cookies. 5. Privacy Matters: Carnivore. MODULE TWO: FORTUNES MADE. 1. Yoo-hoo? 2. Citizen Case 3. The Accidental Billionaire: Pierre Omidyar, Founder of eBay. 4. Gettin' Big Fast 5. A Maverick on the Internet MODULE THREE: E-BUSTS. 1. PointCast, FallFast. 2. Millennium Mania. 3. Toby's Toys. 4. Internet Bubble, Part I: Party Time. 5. Internet Bubble, Part II: Burn, Baby, Burn. MODULE FOUR: THE DARK SIDE OF E-COMMERCE. 1. Free Kevin. 2. Master of Their Domains. 3. Debits, Credits, &Dot.com. 4. CyberEthics: Means, Ends and Mean Ends. 5. Color Me Blue. MODULE FIVE: STATUS REPORTS. 1. Online Brokers: Going for Broke on the Internet. 2. E-Mail: The Killer App. 3. To B or Not 2B? 4. Electronic Hatcheries. 5. E-Consultants: Old Guard vs. New Guard.

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