Overview

This text shows how fundamental business concepts apply to the world of e-commerce. It covers personal applications such as online banking, retail purchasing, and consumer education as well as business applications such as Internet marketing, advertising, and security.

Full Product Details

Author:   Constance McLaren ,  Bruce J. McLaren
Publisher:   Cengage Learning, Inc
Imprint:   Course Technology Inc
Edition:   2nd Revised edition
Dimensions:   Width: 27.40cm , Height: 1.60cm , Length: 22.00cm
Weight:   0.720kg
ISBN:  

9780619059422

ISBN 10:   0619059427
Pages:   360
Publication Date:   06 December 2002
Audience:   General/trade ,  General
Format:   Spiral bound
Publisher's Status:   Out of Print
Availability:   In Print  
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

Table of Contents

Unit 1: An Introduction to Electronic Commerce Lesson 1: The Internet in Our Economy Lesson 2: Business on the Internet Unit 2: Personal and Business Services Online Lesson 3: Searching for a Career Lesson 4: Personal Finance on the Internet Lesson 5: Internet Information Services Unit 3: Buying Online Lesson 6: B2C: Business-to-Consumer Lesson 7: B2B: Business-to-Business Lesson 8: Consumer Issues Unit 4: Doing Business on the Web Lesson 9: Internet Marketing Lesson 10: Digital Advertising Lesson 11: Global E-commerce Unit 5: Developing an Electronic Commerce Web Site Lesson 12: Creating a Web Site Lesson 13: Developing a Web Site with Microsoft FrontPage Appendices A: Browser Basics B: E-Mail Basics C: Web Security

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