Overview

The book contains an up-to-date collection of world wide representative works which cover a wide spectrum of problems related to e-Commerce applications, including: Customer Service and Support, Negotiation and Trading Strategies, Logistic Design and Support, Inventory Optimisation, e-CRM, Customer and/or Product Profiling, Personalization, Modelling and Segmentation, Security in Payments and Transactions, etc. The Intelligent Methods used fall into the so-called category of Soft Computing and cover Neural Networks, Bayesian Networks, Fuzzy Logic, Evolutionary Programming, Agents, and Case Based Reasoning. The book is aimed at researchers and insightful practitioners, lecturers as well as students of e-Commerce and Artificial Intelligence.

Full Product Details

Author:   Javier Segovia ,  Piotr S. Szczepaniak ,  Marian Niedzwiedzinski
Publisher:   Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Imprint:   Physica-Verlag GmbH & Co
Edition:   Softcover reprint of the original 1st ed. 2002
Volume:   105
Dimensions:   Width: 15.50cm , Height: 1.90cm , Length: 23.50cm
Weight:   0.825kg
ISBN:  

9783790825145

ISBN 10:   379082514
Pages:   367
Publication Date:   21 October 2010
Audience:   Professional and scholarly ,  Professional and scholarly ,  Professional & Vocational ,  Postgraduate, Research & Scholarly
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

1. Foundations of Electronic Commerce.- Barriers to Global Electronic Commerce.- Foundations of Electronic Data Interchange.- Some Legal Aspects of Electronic Commerce.- 2. Neural Networks.- Competitive Neural Networks for Customer Choice Models.- CRM in e-Business: a Client’s Life Cycle Model Based on a Neural Network.- Customer Relationship Management Systems: The Application of Fuzzy ART Neural Network.- Characterizing and Segmenting the Online Customer Market Using Neural Netwoks.- Data Mining for Diverse E-Commerce Applications.- Extreme Sample Classification and Credit Card Fraud Detection.- 3. Evolutionary Programming.- A Review of Evolutionary Algorithms for E-Commerce.- Artificial Adaptive Market Traders Based in Genetic Algorithms for a Stock Market Simulator.- Data Mining in Marketing Using Bayesian Networks and Evolutionary Programming.- Improving User Profiles for E-Commerce by Genetic Algorithms.- 4. Fuzzy Logic.- Automatic Web User Profiling and Personalization Using Robust Fuzzy Relational Clustering.- Fuzzy Quantifiable Trust in Secure E-Commerce.- Fuzzy Similarity in E-Commerce Domains.- 5. CBR and Agents.- Agencies of Agents for Logistic Applications.- Intelligent Customer Support for Product Selection with Case-Based Reasoning.- Mobile Agent Based Auctionlike Negotiation in Internet Retail Commerce.- Author Index.

Reviews

Author Information

Tab Content 6

Author Website:  

Customer Reviews

Recent Reviews

No review item found!

Add your own review!

Countries Available

All regions