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This study explores the theoretical foundations and practical aspects of e-commerce and e-business, focusing on their role in shaping the modern digital economy. Special attention is given to Uzbekistan, where digitalization is becoming a key driver of economic growth, innovation, and entrepreneurship. The paper examines the main concepts, similarities, and differences between e-commerce and e-business, analyzes electronic business models and their development stages, and highlights the significance of customer relationship management (CRM) systems. It also discusses the impact of digital trade platforms, including B2B, B2C, C2C, and C2B models, on business efficiency and consumer access. The findings emphasize that effective use of digital technologies strengthens competitiveness, improves transparency, and accelerates integration into the global economy. Uzbekistan's experience demonstrates both challenges and opportunities in building sustainable electronic markets.

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