E-Commerce Adoption and Small Business in the Global Marketplace
Author:   Brychan Thomas (University of Glamorgan, UK) ,  Brychan Thomas (University of Glamorgan, UK) ,  Geoff Simmons (University of Ulster, Northern Ireland)
Publisher:   Business Science Reference
ISBN:  

9781282500402


Pages:   343
Publication Date:   01 January 2010
Format:   Electronic book text
Availability:   Available To Order   Availability explained
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E-Commerce Adoption and Small Business in the Global Marketplace


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Overview

Small businesses with an international intention tend to adopt a proactive approach to e-commerce in order to benefit from this medium, taking advantage of electronic developments in the global marketplace. E-Commerce Adoption and Small Business in the Global Marketplace: Tools for Optimization focuses on the adoption of e-commerce applications that optimize potential opportunities presented to organizations. With expert international contributions, this advanced publication provides a comprehensive account of developments in the new and exciting area of research and study.

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Author:   Brychan Thomas (University of Glamorgan, UK) ,  Brychan Thomas (University of Glamorgan, UK) ,  Geoff Simmons (University of Ulster, Northern Ireland)
Publisher:   Business Science Reference
Imprint:   Business Science Reference
ISBN:  

9781282500402


ISBN 10:   1282500406
Pages:   343
Publication Date:   01 January 2010
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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