Overview
The most up-to-date, comprehensive overview of e-commerce today E-commerce 2023: Business, Technology, Society provides you with an in-depth introduction to e-commerce with coverage of key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Meta, TikTok, Netflix, YouTube, Walmart and Amazon illustrate how e-commerce is altering business practices and driving shifts in the global economy. The 18th Edition features all new or updated opening, closing, and 'Insight on' cases. Coverage reflects the latest developments in business, technology and society that impact e-commerce, with text, data, figures and tables updated through September 2022. Each chapter ends with a section on careers in e-commerce that features job postings from online companies for entry-level positions. Tips on how to prepare for interviews and apply course knowledge to likely interview questions are included.
Full Product Details
Author: Kenneth Laudon ,
Carol Traver
Publisher: Pearson Education Limited
Imprint: Pearson Education Limited
Edition: 18th edition
Dimensions:
Width: 20.30cm
, Height: 3.60cm
, Length: 25.50cm
Weight: 1.520kg
ISBN: 9781292449722
ISBN 10: 1292449721
Pages: 832
Publication Date: 03 July 2023
Audience:
College/higher education
,
Tertiary & Higher Education
Format: Paperback
Publisher's Status: Active
Availability: Available To Order
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Author Information
Kenneth C. Laudon was a professor of information systems at New York University School of Business. He held a BA in economics from Stanford and a PhD from Columbia University. He authored 12 books dealing with electronic commerce, information systems, organisations, and society. Professor Laudon wrote more than 40 articles concerning social, organisational, and management impacts of information systems, privacy, ethics, and multimedia technology. At NYU's Stern School of Business, Ken Laudon taught courses on Managing the Digital Firm, Information Technology and Corporate Strategy, Professional Responsibility (Ethics), and Electronic Commerce and Digital Markets. Carol Guercio Traver is a graduate of Yale Law School and Vassar College. She has many years of experience representing major corporations, as well as small and medium-sized businesses, as an attorney with NYC law firm Proskauer, with expertise in intellectual property law, technology law, internet law, and privacy law, as well as general corporate law. Carol is also a co-founder, with Ken Laudon, of Azimuth Interactive, one of the first ed tech firms and creator of some of the first interactive software training and testing systems for higher education and corporate training and, today, a provider of digital media and publisher services for the higher education industry.
