E-Business: 01/02
Author:   Robert Price
Publisher:   McGraw-Hill Education - Europe
Edition:   2001-02 ed.
ISBN:  

9780072431155


Pages:   240
Publication Date:   01 August 2000
Format:   Paperback
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

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E-Business: 01/02


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Overview

This reader is a compilation of current newspaper, magazine and journal articles on issues dealing with e-business. Units include: understanding the e-business tidal wave; deciding on e-business models and strategies; integrating the value chain with Web technologies; creating marketing and branding strategies in the new economy; building communities and enhancing consumer experiences; going global through the Net; and the future of e-business.

Full Product Details

Author:   Robert Price
Publisher:   McGraw-Hill Education - Europe
Imprint:   McGraw-Hill Inc.,US
Edition:   2001-02 ed.
Weight:   0.550kg
ISBN:  

9780072431155


ISBN 10:   0072431156
Pages:   240
Publication Date:   01 August 2000
Audience:   College/higher education ,  Professional and scholarly ,  Undergraduate ,  Postgraduate, Research & Scholarly
Format:   Paperback
Publisher's Status:   Active
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

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