Overview

This book tells the story of the improbable success of Dyson. English inventor James Dyson and his crew are business protagonists. They hold certain things to be true, and go to the wire (and very nearly to the wall) on behalf of their ideas. Unlike the smooth corporate path of many big brands, Dyson's story has jeopardy. They've thrown all their chips on the table in the past, and may well do again, in order to become the market leader. Today, driven on by its revolutionary bagless vacuum cleaner, Dyson has swept aside the iconic Hoover brand in the UK and America, and generates sales of GBP 3 billion in 22 countries. Dyson has become a symbol of great innovation and design, making its story one of the most inspiring in buisness today.

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9781904879794

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The author is a writer, brands consultant and researcher. He is the author of How to Move Minds and Influence People (Pearson, 2003) and was a director at Interbrand, the world's largest brands consultancy.

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