Overview

This book stems from love for design, tells Emanuele Cappelli's personal story (one that over time has been shared by many others), and most importantly presents the Dynamic Brand method as an approach to integrated contemporary communication. A method that has grown with its founder, with Cappelli Design, and with its lively, curious, experimental approach open to taking risks. Dynamic Brand's vocation is to appreciate design for its cultural meaning and the methodology laid out in this book is key to understanding the studio's communication projects. Dynamic Brand tells how new media have transformed the way companies and institutions communicate their brands. Through a series of case studies and a road map of this design method, readers find themselves immersed in a dimension where design and strategy merge creating corporate identity systems capable of creating authentic relations with people. The development of the Dynamic Brand method is a story about people, a story connected to the history of Cappelli Identity Design, told through the eyes of Emanuele Cappelli, designer and founder of the Studio, and of his team.

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Founded in Rome in 2010 by Emanuele Cappelli, current CEO and creative director, Cappelli Identity Design is a design and strategic marketing studio operating worldwide and that has recently opened a new branch in Turin in the OGR Tech innovation hub. Thanks to the company's Design and Strategy departments - two fields working in parallel, incessantly interacting and influencing each other - their projects range from brand identity to the development of integrated marketing and communication strategies.

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