Overview

This study chronicles the success of the Japanese car in America. Starting with Japan's first gasoline-powered car, the Takuri, it examines early Japanese inventors and automotive conditions in Japan; the arrival of Japanese cars in California in the late 1950s; consumer and media reactions to Japanese manufacturers; what obstacles they faced; initial sales; and how the cars gained popularity through shrewd marketing. Toyota, Honda, Datsun (Nissan), Mazda, Subaru, Isuzu, and Mitsubishi are profiled individually from their origins through the present. An examination follows of the forced cooperation between American and Japanese manufacturers, the present state of the industry in America, and the possible future of this union, most importantly in the race for a more environmentally-sound vehicle.

Full Product Details

Author:   Wanda James
Publisher:   McFarland & Co Inc
Imprint:   McFarland & Co Inc
Edition:   Annotated edition
Dimensions:   Width: 17.80cm , Height: 1.60cm , Length: 25.40cm
Weight:   0.558kg
ISBN:  

9780786431168

ISBN 10:   0786431164
Pages:   320
Publication Date:   21 February 2007
Recommended Age:   From 18 years
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Table of Contents Acknowledgments      Introduction      1. America Builds an Industry      2. America’s Wide-Open Market      3. The Rise of Japan      4. Toyota—First on Shore      5. “A Legend in Its Time”—-Toyota’s Rise to the Top      6. Datsun’s Debut—Los Angeles, 1958      7. Lost and Found—From Datsun to Nissan      8. Honda’s American Dream      9. Honda’s American Dream—Part Two      10. Mazda Makes Its Mark      11. Subaru and Suzuki Stake Their Claim      12. Isuzu and Mitsubishi—Captive No More      13. Advantage Japan—Environment, Embargo and Excellence      14. This Yacht Is Sinking—Detroit Flounders      15. If You Can’t Beat ’Em… Japanese/American Tie-ins      16. The New American Automotive Community      17. American Labor—Japanese-Style      18. The Return of the Unequal Treaties—U.S.-Japan Trade      19. The Road Ahead—From Conquest to Concept      Chapter Notes      Bibliography      Index     

Reviews

"""masterful job...interesting...extremely readable...full of facts...excellent...not many recent monographs on this important topic, all libraries should purchase this one...highly recommended""--Choice."

masterful job...interesting...extremely readable...full of facts...excellent...not many recent monographs on this important topic, all libraries should purchase this one...highly recommended --Choice.

Author Information

Writer and graphic designer Wanda James has worked as an automotive technician and achieved a Class A certification with Honda. She lives near Ottawa, Ontario.

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