Overview

This book is a practical guide for entrepreneurs aiming to grow their digital or traditional businesses. It offers strategies, real-world examples, and actionable advice to propel your venture forward. Written in accessible language, it's suitable for anyone, regardless of prior business knowledge. The book provides comprehensive insights for beginners and seasoned professionals, helping you achieve your objectives and develop successful business strategies. It covers essential entrepreneurial concepts, such as launching new enterprises and seizing opportunities. It highlights creative, strategic entrepreneurs who turn ideas into value, maintaining competitiveness and profitability. Championing entrepreneurial excellence, the book features visionary leaders who push technological and economic boundaries. It aims to inspire and guide your entrepreneurial journey toward growth and success with strategies for leveraging AI, digital technologies, and an entrepreneurial mindset to maximize your impact and contribute positively to society. Designed to be easily understood, the content is valuable for anyone looking to advance their business or deepen their understanding of digital entrepreneurship, digital marketing, and strategic planning. Regardless of your experience level, this book supports your journey toward mastering digital entrepreneurship and building a robust, sustainable enterprise. Key takeaways include: - Learning effective strategies like differentiation, diversification, and integration. - Embracing innovation and the desire to effect positive change. - Utilizing digital platforms and software to launch and strengthen businesses. - Developing an entrepreneurial mindset, crucial for success across industries, characterized by relentless opportunity-seeking and resilience.

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Dr. Alsaaty is a Professor of Management in the Management, Marketing, and Public Administration Department at the College of Business, Bowie State University, Maryland. He received his MBA and PhD degrees from the Graduate School of Business Administration (Stern School of Business), New York University, New York. Dr. Alsaaty has extensive teaching and research experience in Management, Business Strategy, and Entrepreneurship. He taught at several universities in the United States and abroad. Dr. Alsaaty has numerous publications in professional journals. In addition, he has authored and co-authored the following books in recent years: - Entrepreneurial Edge - Essential Skills for Business Success (2023).- Entrepreneurial Reach (2012).- Launching and Managing New Ventures (2007).

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