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Dr. Balraj Verma works as an Assistant Professor at Chitkara Business School-Doctoral Research Centre with Chitkara University, Rajpura, Punjab. He had his PhD from Jaypee University of Information Technology (JUIT), Waknaghat and holds a master's degree in Business Administration and has 16 years of academic and corporate experience. He has qualified National eligibility test (NET) for teaching in the management discipline. He had been teaching courses like Marketing Management, Strategic Management, Business Statistics and Research Methodology. He believes in quality research and has published many papers in ABDC listed/ Unpaid Scopus Index journals. He has authored/edited books and many book chapters so far published by reputed major presses. He has been actively involved at different levels in organizing Workshops/ Conferences by the Department/ University. Babita Singla is a professor at Chitkara Business School, Chitkara University, Punjab, India. She has a Ph.D. in management and is UGC-NET qualified. She has over 13 years of experience in teaching, research, and administration. Her areas of expertise are marketing, e-commerce, omnichannel, and retail. In her career, she has been involved in important academic and research assignments such as being the guest editor of a reputed journal, organizing and conducting international and national-level conferences and faculty development programs, and providing guidance for research projects. She has research publications in reputable international and national journals such as Scopus, SCI, etc., and has presented research papers at various national and international conferences. In the short span of 13 years of her career in academia and administration, she has authored and edited several books on retailing, supply chain management, branding, customer relationship management, and product management, covering the course content of various universities nationwide. She has successfully delivered guest sessions at international and national universities. Amit Mittal is a Professor of Management / Dean at Chitkara University, Punjab, India, and Dean, Doctoral Research Centre. He has over 19 years of experience in teaching, research, consulting, and academic administration. His areas of research and consulting expertise are graduate employability, leadership, emerging market studies, business research methods, etc. Eight scholars have been awarded a PhD under his supervision. He has published in reputable journals such as Frontiers in Psychology; Benchmarking; European Business Review; Business: Theory & Practice; International Journal of Quality Research; South Asian Journal of Business Management Cases; International Journal of Human Capital & Information Technology Professionals; International Journal of e-Services & Mobile Applications; International Journal of Business & Globalisation; International Journal of Socio-technology & Knowledge Development, etc. He is also a reviewer for the International Journal of Consumer Studies; International Journal of Quality Research; Frontiers in Psychology; Higher Education, Skills & Work-based Learning; Business: Theory & Practice, etc. He can be reached at amit.mittal@chitkara.edu.in

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