Overview

Whether you are a new entrepreneur, an experienced CEO or a business owner seeking an exit strategy, nothing is more important than your company's fi nancial solvency and value.How can you ensure this during an economic rollercoaster? In Driving Business Value in an Uncertain Economy, business advisor and author, Mark Jordan, offers business owners the key factors that drive business value in any economy. In this book, you will learn: [ Making the Case for Sales and Marketing - How thecommon mistake of skimping on sales and marketing can sink your company...fast. [ Unlocking the Business Plan Blueprint - How millions of business owners are driving their companies into the ditch because they forgot to look at the roadmap. [ Gaining the Economic Advantage of Effi ciency - How leading corporations are shredding dollars from their overhead and how you can, too. [ Protecting Your Intellectual Property - How companies are making millions (and billions) on intellectual property they already own. [ Preparing for the Inevitable - How you can prepare yourself and your business for your eventual exit. [ Discovering the Value in Being Unique - How a simple unique positioning statement can instantly set your business miles apart from its competition and attract buyers. Filled with frank advice from the trenches, case studies, and easy to follow action items to improve business value, this handy book will teach you how to thrive in any economy.

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9780981657240

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