Full Product Details
Author: Nawal K. Taneja ,
Pierre Jeannoit
Publisher: Taylor & Francis Ltd
Imprint: Routledge
Edition: New edition
Dimensions:
Width: 15.60cm
, Height: 2.00cm
, Length: 23.40cm
Weight: 0.453kg
ISBN: 9780754619710
ISBN 10: 0754619710
Pages: 216
Publication Date: 28 August 2002
Audience:
Professional and scholarly
,
Professional & Vocational
Format: Hardback
Publisher's Status: Active
Availability: In Print
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Reviews
'Nawal Taneja has produced a thought-provoking text that lays out the key developments in bridging the gap between fast-moving technology and business strategies. Highly relevant and essential reading for decision-makers in the airline industry.' Professor Paul Clark, General Manager Marketing Development and Training, Airbus, France. 'This book provides state-of-the-art thinking on issues faced by airlines that are touched by technology. Nawal Taneja has distilled thoughts from leaders of airlines, aerospace manufacturers, technology firms, consultancies etc. to provide a high-level list of issues no airline CEO can ignore today to be prepared for tomorrow's competitive landscape.' Michael Beckmann, Roland Berger Strategy Consultants '...compelling reading...a useful reference book or guide for someone engaged in this field.' The Aerospace Professional, October 2002 '...an excellent overview of the changing face of the airline consumer...inspiring for its common-sense approach' M2 Best Books '...helps the reader answer the question, should business strategy drive technology strategy or should technology drive business strategy? .' Aviation Week & Space Technology
'Nawal Taneja has produced a thought-provoking text that lays out the key developments in bridging the gap between fast-moving technology and business strategies. Highly relevant and essential reading for decision-makers in the airline industry.' Professor Paul Clark, General Manager Marketing Development and Training, Airbus, France. 'This book provides state-of-the-art thinking on issues faced by airlines that are touched by technology. Nawal Taneja has distilled thoughts from leaders of airlines, aerospace manufacturers, technology firms, consultancies etc. to provide a high-level list of issues no airline CEO can ignore today to be prepared for tomorrow's competitive landscape.' Michael Beckmann, Roland Berger Strategy Consultants '...compelling reading...a useful reference book or guide for someone engaged in this field.' The Aerospace Professional, October 2002 '...an excellent overview of the changing face of the airline consumer...inspiring for its common-sense approach' M2 Best Books '...helps the reader answer the question, should business strategy drive technology strategy or should technology drive business strategy? .' Aviation Week & Space Technology
