Overview

Embark on an inspiring journey through the illustrious history of TVS Motor Company, a trailblazer in the two-wheeler industry. ""Driven to Excellence"" meticulously chronicles the evolution of TVS from its humble beginnings in bicycle manufacturing to its emergence as a global powerhouse in motorcycles and scooters. This comprehensive narrative delves into the strategic decisions, innovative breakthroughs, and resilient leadership that have propelled TVS to the forefront of the automotive world. Discover the pivotal moments and key milestones that have defined TVS's legacy, including the launch of iconic models like the Apache and Jupiter, the company's bold ventures into electric mobility, and its expansive international footprint. Explore how TVS has navigated economic downturns, embraced digital transformation, and upheld its commitment to sustainability and corporate responsibility. Through detailed profiles of visionary leaders and inspiring stories of resilience, this book offers an in-depth understanding of the principles and practices that drive TVS's continuous pursuit of excellence. ""Driven to Excellence"" is not just a history book; it is a testament to the enduring spirit of innovation, quality, and customer-centricity that has made TVS Motor Company a beloved and respected name worldwide. Whether you are an automotive enthusiast, a business strategist, or someone seeking inspiration from a story of unwavering dedication and success, this book provides valuable insights into what it takes to build and sustain a legacy of excellence in a competitive industry.

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9789918625932

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