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OverviewA new look for Austerity...The coldest winter on record, rationing, successive economic crises, bombed out towns and cities; with some justification 'Austerity Britain' in the late 1940s is coloured in the popular imagination in tones of drab. Dressing for Austerity shines a light on alternative visions of post-war optimism and aspiration. It traces how, set against the Labour government's philosophy of 'Austerity by design' in a climate of post-war idealism, the desire for affordable fashionable clothing, access to leisure, and the health, time and money to enjoy them became totemic symbols of post-war ambition that impelled new strategies of state control and consumer agency. The book examines the immediate post-war period - its politics, its fashions and its people - in new ways and on its own terms as a critical tipping point in the making of modern Britain. Full Product DetailsAuthor: Dr Geraldine Biddle-Perry (Central St Martins, London, UK)Publisher: Bloomsbury Publishing PLC Imprint: I.B. Tauris Dimensions: Width: 13.80cm , Height: 2.50cm , Length: 21.60cm Weight: 0.408kg ISBN: 9781780766287ISBN 10: 1780766289 Pages: 224 Publication Date: 26 April 2017 Audience: College/higher education , Professional and scholarly , Undergraduate , Postgraduate, Research & Scholarly Format: Hardback Publisher's Status: Active Availability: Manufactured on demand We will order this item for you from a manufactured on demand supplier. Table of ContentsReviews'Dressing for Austerity is so much more than a history of fashion in post-war Britain. It shows the potential of an approach that connects dress to changes in politics, culture, manufacturing technologies, leisure and forms of citizenship - this is a significant contribution to the wider history of the late 1940s and the way that the period shaped consumption cultures, identities and social attitudes in the following decades.' - David Gilbert, Professor of Urban and Historical Geography, Royal Holloway University of London Author InformationGeraldine Biddle-Perry is a fashion and cultural historian. She lectures in fashion and design history & theory at Central Saint Martins, University of the Arts London. Tab Content 6Author Website:Countries AvailableAll regions |