Overview

Every leader has a dream. Few have a clear path. DREAM to Reality changes this almost immediately. Built around the DREAM framework-Define, Research, Experience, Apply, and Measure-leaders can call upon a proven system to turn their ambition into results. Drawing upon his years guiding Fortune 500 brands and landmark initiatives like 'He Gets Us, ' author Jason Vanderground has experienced firsthand the questions leaders face: How can I move my team from inspiration to execution? How do I earn lasting loyalty from my customers? And how can I measure success in terms more meaningful than year-end revenue? The answers are closer than you think. Whether you're leading an organization, launching a movement, or mapping your brand's next chapter, DREAM to Reality equips you with the tools to make good on your most audacious goals. Because your vision needs more than good intentions. It needs market-tested guidance to get you there.

Full Product Details

9781968761684

Table of Contents

Reviews

""DREAM to Reality is both inspiring and practical-a rare combination. Jason Vanderground doesn't just challenge you to dream bigger; he gives you the tools to turn vision into meaningful action. His approach is thoughtful, disciplined, and grounded in purpose. This book is a valuable guide for anyone ready to move from aspiration to real impact.""-Ed O'Keefe, CEO, Theodore Roosevelt Presidential Library ""I've seen firsthand how Jason Vanderground draws out a ministry's passion and purpose to translate into breakthrough concepts that make an impact, both in the marketplace and the Kingdom of God. DREAM to Reality will equip you with a proven process for elevating your brand and inspire you with examples of real-world results.""-Edgar Sandoval Sr, President & CEO of World Vision, Inc. ""Leaders trying to bring exciting ideas to life are always faced with a dilemma: rely on process as they work toward a goal or go-with-the-flow and see where the idea takes you. Jason's DREAM framework is the best of both worlds, giving leaders a firm framework to guide creative thinking that is still flexible enough to work for any number of different pursuits. His real-world examples of shaping powerful narratives offer plenty of proof of his system in action.""-Kristen Soltis Anderson, Founding Partner, Echelon Insights

Author Information

Jason Vanderground is a strategic marketing leader best known for his role in helping launch 'He Gets Us', one of the most widely discussed and culturally resonant faith-based campaigns in modern history. As President of BrandHaven, he guides organizations in both corporate and nonprofit sectors to translate bold ideas into real-world impact through strategic clarity, creative excellence, and measurable outcomes.Over nearly three decades, Jason has shaped brand and messaging strategies for organizations such as Steelcase, a global leader in workplace design; Corewell Health, one of the nation's top integrated healthcare systems; and Irwin Seating, a century-old manufacturer serving arenas, theaters, and public venues worldwide. His work has also influenced major movements and cause-driven initiatives, helping mission-oriented leaders bridge vision with execution and connect meaningfully with audiences.Earlier in his career, Jason spent a decade at Hanon McKendry, a pioneering agency known for its work with national nonprofits and social causes. There, he honed his approach to using marketing as a catalyst for change-an ethos that continues to define his work today.Jason earned his MBA from Western Michigan University and holds a bachelor's degree in business from Cornerstone University. He lives in Grand Rapids, Michigan, with his wife, Jen, and their teenage sons, where he enjoys sailboat racing, coaching, good coffee, and time with family and friends.

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