Overview

Dream Car tells the story of entrepreneur Malcolm Bricklin’s fantastical 1970s-era Safety Vehicle-1 (SV1), audaciously launched during a tumultuous breakpoint in postwar history. The tale of the sexy-yet-safe SV1 reveals the influence of automobiles on ideas about the future, technology, entrepreneurship, risk, safety, showmanship, politics, sex, gender, business, and the state, as well as the history of the auto industry’s birth, decline, and rebirth. Written as an “open road,” the book invites readers to travel a narrative arc that unfolds chronologically and thematically. Dream Car’s seven chapters have been structured so that they can be read in any order, determined by whichever theme each reader finds most interesting. The book also includes a musical playlist of car songs from the era and songs about the SV1 itself.

Full Product Details

Author:   Dimitry Anastakis
Publisher:   University of Toronto Press
Imprint:   University of Toronto Press
Dimensions:   Width: 17.80cm , Height: 3.00cm , Length: 24.60cm
Weight:   0.840kg
ISBN:  

9781487555825

ISBN 10:   1487555822
Pages:   488
Publication Date:   05 April 2024
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Author Information

Dimitry Anastakis is the L.R. Wilson and R.J. Currie Chair in Canadian Business History in the Department of History and the Rotman School of Management at the University of Toronto.

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