Overview

The American democratic experiment simply cannot continue to function without candidates willing to run for down ballot (read: local) offices. We desperately need your ideas and your passions and your unique you-ness that makes up your corner of this country. Running for office isn't easy, but the Down Ballot playbook is simple. This book was designed to unlock the mystery of down ballot (read: local) elections so the next generation of leaders (you!) can win. Grow your political network quickly and effectively. Eliminate your situational disadvantages by implementing a strategically cohesive campaign that gets the votes you need to win. Maintain a winning mindset that successfully carries you through the finish line. Spend less time learning how to run and more time earning votes. There's never been a more exciting time to get into politics and I want you to win. Take the first step, risk falling on your face in public, be brave. It is absolutely worth it.

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