Double Scotch: How Chivas Regal and the Glenlivet Became Global Icons

Author:   F Paul Pacult
Publisher:   John Wiley & Sons
ISBN:  

9781280254970


Pages:   290
Publication Date:   25 March 2006
Format:   Electronic book text
Availability:   Available To Order   Availability explained
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Double Scotch: How Chivas Regal and the Glenlivet Became Global Icons


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A Double Scotch tells the intertwined success stories of Chivas Regal and The Glenlivet two Scotch whisky brands recognized the world-over for their unparalleled quality. Founded by Scottish grocers from Aberdeen, Chivas Regal stands as the world s most popular prestige blended Scotch. First distilled by a pistol-packing Highlander, The Glenlivet is today the top-selling single-malt Scotch in America. F. Paul Pacult explores these two iconic spirits and tells the remarkable story of the two families who endured numerous hardships to build their brands. A business book that goes down easy, A Double Scotch tells the story of the world s favorite whiskies, and the story of the nation and families that made them so.

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Author:   F Paul Pacult
Publisher:   John Wiley & Sons
Imprint:   John Wiley & Sons
ISBN:  

9781280254970


ISBN 10:   1280254971
Pages:   290
Publication Date:   25 March 2006
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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