Overview

A must-read for all those looking to be successful in selling and negotiating. Selling is a skill. Salespeople must learn to be flexible and focus on skill development rather than making sales a step-by-step process or a tool. There is no one-size-fits-all approach to the task, and rigid and scripted interactions are likely to put off the customer. Selling skills need to keep pace with consumerism traits. Salespeople have to understand consumer needs better and build relationships with customers faster, more so in the post-Covid world. In Don’t Sell, Make Them Buy, R. Mukund, an industry expert who has spent over twenty years in sales and customer service training, helps readers understand human interactions from a salesperson’s perspective. Every sales call, he says, is a challenge to test a salesperson’s skills.With his vast range of experience, he provides effective strategies to make selling to customers an enjoyable and easy experience.

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R. Mukund has over 40 years of experience in the areas of production, design, application engineering, sales, product management, business management, and training. Presently, he is director and CEO at Sabre Learning and Skilling Systems (www.sabre-skilling.com). He is the founder-director of the company that has trained and skilled over a hundred brands and 65,000 people for 22 years. He has experience in training in India, China, Southeast Asia, the Middle East, and Australia.

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