Overview

For years, we've been told that authenticity is the key to success--that we should be true to ourselves, tune out others' opinions, and lead with unwavering genuineness. This feel-good message has spawned countless self-help books, leadership seminars, and viral social media posts. There's just one problem: science says it's wrong. Drawing on decades of research, renowned psychologist Tomas Chamorro-Premuzic reveals an uncomfortable truth: our obsession with authenticity is backfiring. From Silicon Valley's authenticity worship to failed diversity programs, he exposes how our fixation on our ""true selves"" undermines both individual and organizational success. The most successful people aren't those who rigidly ""stay true to themselves."" They're the ones who adapt and evolve, largely by paying a great deal of attention to how others see them and adjusting their behavior to the requirements of each situation. The evidence is clear: when we focus less on expressing our authentic selves and more on understanding others, we become better humans. Blending the latest revelations in psychology with razor-sharp cultural critique, Don't Be Yourself doesn't just challenge conventional wisdom--it offers a playbook for long-lasting career success.

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Tomas Chamorro-Premuzic is the chief innovation officer at ManpowerGroup, a professor of business psychology at University College London and Columbia University, a cofounder of Deeper Signals, and an associate at the Harvard Kennedy School's Entrepreneurial Finance Lab. He is the author of Why Do So Many Incompetent Men Become Leaders? (and How to Fix It), upon which his TEDx talk is based, and I, Human: AI, Automation, and the Quest to Reclaim What Makes Us Unique. Tim Fannon is an actor, director, and teaching artist living in Los Angeles. He received his MFA in acting from Brooklyn College and has studied Shakespeare at the Royal National Theatre and the British Academy of Dramatic Arts in London, and in Stratford-upon-Avon with the Royal Shakespeare Company.

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