Overview

This book builds a strong brand for your small business and gives many examples of how to do that. The resources, guidelines, and advice offered plenty of cost-efficient ways for start-up businesses that need to hit the ground running and don't have much time or money. Topics include press releases, article submissions, op-ed guidelines, social media, finding contacts, press kits, networking, product placement, partnerships, media etiquette and a whole lot more It will help: -Create buzz -Position you as an expert/thought leader within your industry and target audiences -Generate traffic and potential leads to your site -Add credibility and trust -Increase trust with all stakeholders -Increase email and newsletter subscribers -Drive sales -Build your platform -Attract investors -Enhance brand awareness -And much more!

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